Why Branding Matters?

Stand Out in the Crowd!

Branding goes way beyond just a logo or graphic element. Your brand is the way your customer perceives you. People tend to do business with companies they are familiar with. People love to tell others about the brands they like. Great logo design helps to generate referrals. Your brand represents you and your promise to your customer. Your brand helps you create clarity and stay focused. You need a great logo design to connect with your customers emotionally.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

We take pride in creating a logo design that completely tailored to your needs and keeping you unique. Get in touch with our professional logo design specialist to create one for your brand.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

The first step in the logo design process is to explore the information of the client’s company and its products or services offered. Information about peers and marketing goals is vital. Company’s future planning of their business. Remember, the more the logo designer knows about the client, the smarter solution you can come up with. After carefully taking the information from the client, a logo designer further research the industry, its history, and the competitors before starting on any logo design project. Researching the industry helps the logo designer to sense and feel the environment where the logo is going to live in.

Further, a competitive and logo design research is being carried out to further explore the ideas of creating the brand. A brainstorming session is conducted by a professional logo designer to make sure the logo is representing the business, its industry, and the value a company is willing to give to its client.

Sketches

Sketching logos is where creativity comes into play. After a careful information gathering process has been completed. Now, it’s time to make a sketch of what the designer has in his brain. Both manual and computer methods are used to sketch the logo design.

“While sketching logos, the goal is to find a connection between an idea and the creation of a form.”

After a careful sketch, the logo design is shared with the client to get his/her consent to the design. The client’s satisfaction is guaranteed in the logo design process till its finalization.

Digitization

After a careful sketch, your logo designer will create a digital draft of the logo design to further perfect the logo. Here, the logo designer will further purify his logo design that is a true representation of the company and its services in the particular industry.

After careful creation of a logo digital draft, the logo designer will showcase the logo on letterhead, business cards, website, and Facebook page, Instagram page, or a twitter page, etc. to show the logo’s clarity and the feel of a brand.

Color

This is where a logo designer selects the logo concept and provide you with 3-4 color variations based on information from the creative brief and research. The presentation is then updated to include color versions, and you will choose one concept as your final logo design.

Note: In some cases, where specific colors are defined, the color will be included with the logo design concepts.

Final Logo

The selected logo design is then used to prepare the Logo Design Style Guide. This document provides specifics on how to use your new logo on various applications, defines Pantone colors and typefaces used, and helps you make the most of your logo as your brand grows. A logo designer typically prepares the Logo Design Style Guide and send it to you for final approval.

Once the final approval and payment are received, all the creative work produced by our logo designers becomes your property. You will receive the following:

  • Full Ownership
  • Source Vector Files
  • High-Resolution Files
  • Web Resolution Files
  • Social Media Profile Image
  • Logo Style Guide