Three uncommon on-page SEO analysis techniques (That move the needle) 30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. But, without understanding your audience and measuring your results, how can you make changes or
I gave up life as a pilot to become a web developer – Telegraph.co.uk The airline industry is brutal. The convenience society we live in today requires people to perform really, really hard – and because profit margins are extremely narrow in the ultra-low-cost airline model, heads have no commercially viable option than to push
Why Is SEO Important? Sharing is caring! Business plays a significant role in our society. Nowadays, businesses are going online. If you live in a particular city of a specific state, you can quickly contact your nearest law firm online, book an appointment, have a virtual meeting, discuss the fees, and hire a lawyer for
Web Design Services: Entrust your existing Website upgrade to Dependable Experts Importance of investing in flexible and adaptive web design services The site is an indispensable digital marketing tool for growing your business, building credibility, attaining more buyers, enlarging sales, and adding new opportunities including entering new markets, going globally, presenting a new proposal. Small
5 of the Most Complex SEO Problems & How to Fix Them – Search Engine Journal Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are. I feel that it’s useful to think about SEO as simply
Google On Link Algorithms and How Long for Links to Work In a Webmaster Central hangout, Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google. The original question was concerned with when links take effect and if it
Content Is King: The Greatest Lie Ever Told in SEO – Search Engine JournalYou’ve heard it a million times. “Content is king.” Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game. But that isn’t quite true. In reality, content is only one piece of the puzzle. Without the other pieces, chances are your stunning content will remain invisible. So, what are these other working parts you need to boost your traffic? And is amazing content overrated? Can you skip on quality and simply focus on other SEO factors? Let’s get these questions answered.
The Burning Question: Does Quality Content Really Matter?First things first. If content is only a piece of the puzzle, is it OK to skip over quality? The short answer: No. The longer answer: without the content your audience craves, none of your SEO strategies will matter. Picture yourself in the shoes of a searcher on Google. You want to learn how to start your own blog. So, you type your keyword into the search engine. Now, imagine that a thin piece of content magically made it to #1 on Google’s SERPs. You click on it and right away know it’s not the piece you’re looking for. So, you click away. A thousand other people do the same. No one actually stays to read the worthless content, much less subscribe or buy anything. Soon enough, Google will notice and rank this site much lower on its SERPs. So yes, although it’s true that you can’t rank on Google with great content alone… …it’s also true that you can’t rank on Google without it. In recent years, SEO has more and more closely resembled content marketing. So, what kind of content wins on Google? The answer: content your audience craves. Here are two examples of how crave-worthy content centered around the right audience brings success.
Michelle at Making Sense of CentsEver heard of the Dr. Seuss saying, “To the world you may be one person, but to one person you may be the world”? This is how to win with amazing content.
My Work at Content HackerI started Content Hacker as a way to give practical content marketing advice to freelance entrepreneurs. And no, I didn’t invest in sleazy marketing funnel tactics. I’ve never even paid for a single ad.
3 Ways to Boost Your Traffic (That Go Amazingly with Winning Content)Yes, amazing content can earn you a legion of fans and seriously boost your revenue.
1. Earn Quality Links for Your Cornerstone PagesWe know that links are important for SEO. They tell Google that your content is valuable enough to deserve attention. So, let’s say you’re ranking for a few keywords but you haven’t reached Page 1 of Google yet. If the content on your pages is solid and valuable, consider earning links to it to boost it higher in the SERPs. Here are three ways you can earn quality links:
- Guest post for a prominent site and link back to your page.
- Share your post with influencers (if they like it, chances are they’ll link to it).
- Link to influencers’ content (if they like what you wrote about them, they’ll likely mention it in their space, with a link back to your page).
2. Keep Your Content Up to DateImagine this. You go on Google to find out how to start a blog. You’re torn between two enticing headlines… …but one blog was written in 2010 and the other one just a few months ago. Which one do you choose? Naturally, you’d choose the newer one. That’s because the rules of blogging change constantly, and you don’t want to waste your time on outdated advice. Surprisingly, you’re not the only one looking for fresh content. Google is too. Some types of content don’t need “freshening up,” or updating.
3. Get Google to Index Your SiteGetting indexed and ranking is two separate things.
Content Is King: The Biggest Lie in SEO?OK, so the “content is king” generalization isn’t exactly true. In order to rule, your content needs to be:
- Craved by your chosen audience.
- In-depth and actionable.
- Authority-level and trustworthy.
Google’s Advice on How to Hire an SEO – Search Engine Journal Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided
Why should Learning & Development professionals care about Design Thinking? In their book, Innovation by Design, Lockwood, and Paske describe how organizations that adopt Design Thinking foster more meaningful innovation and custom experiences. And, as L&D professionals, that’s what we’re all about. When it comes down to it, Design Thinking isn’t that far off from what we
Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a